Marketing Checkup

Paid Advertising
Evaluation

Peak Performance Auto Repair
April 2026
CONFIDENTIAL — FOR AUTHORIZED USE ONLY
MosVeda Marketing | Confidential Page 2

Executive Summary

42
Overall Paid Ads Efficiency Score

Peak Performance Auto Repair's current paid advertising strategy is underperforming significantly, with a score of 42/100 indicating substantial waste and missed optimization opportunities. The analysis reveals critical gaps in campaign structure, audience targeting precision, and conversion tracking infrastructure.

Key Finding: An estimated $800–$1,200 per month is being spent inefficiently due to poor keyword management, lack of conversion tracking, and misaligned targeting.

The Good News: With targeted improvements across five core areas, Peak Performance can realistically achieve a 65–75 overall score within 60 days, translating to 35–45% more qualified leads from the same $3K monthly budget.

Primary Challenges: Weak conversion tracking prevents data-driven decisions. Broad keyword targeting wastes budget on low-intent searches. Campaign structure doesn't distinguish high-value services from commoditized repairs.

MosVeda Marketing | Confidential Page 3

Score Dashboard

42
/ 100
Campaign Structure
48
Campaigns lack proper segmentation by service type and customer intent.
Targeting & Audience
35
Broad targeting reaches unqualified prospects; no audience layering or exclusions.
Ad Creative & Copy
50
Creative is functional but lacks emotional hooks and service differentiation.
Budget Allocation
38
Budget spread too thin across underperforming channels and keywords.
Conversion Tracking
40
Minimal tracking infrastructure; insufficient data for optimization decisions.
MosVeda Marketing | Confidential Page 4

Top 10 Priority Actions

Implement these actions in order of impact. High-impact, easy-to-execute items will deliver immediate ROI improvements.

1

Install Proper Conversion Tracking

Set up Google Conversion Tracking for form submissions, phone calls, and online bookings. Add conversion tracking pixel to Facebook. Critical foundation for all optimization.

High Impact
Medium
2

Add Comprehensive Negative Keywords

Block high-volume, low-intent searches (DIY repairs, cheap oil changes, free quotes, budget shops). Reduce wasted clicks by 20–30%.

High Impact
Easy
3

Create Separate Campaigns by Service Type

Split into campaigns: Transmission Service, Engine Diagnostics, Brake Service, Electrical Work, General Maintenance. Enable bid strategy tailoring per service margin.

High Impact
Medium
4

Implement Geo-Targeting Radius Adjustment

Target 15-mile radius around each of the 3 Charlotte locations. Add location extensions with phone numbers and hours. Reduce clicks from out-of-area searches.

Medium Impact
Easy
5

A/B Test Ad Copy & Headlines

Test value propositions (certified technicians, warranty guarantee, same-day service, free diagnostics). Run 2 variants per ad group for 2 weeks minimum.

High Impact
Medium
6

Set Up Retargeting Pixel & Audiences

Install retargeting pixel on website. Create audiences for website visitors, cart abandoners, and service page viewers. Allocate 10–15% of budget to retargeting campaigns.

Medium Impact
Medium
7

Restructure Ad Groups by Service & Intent

Align keywords tightly within ad groups (5–10 per group). Write service-specific ad copy and landing page URLs. Improve Quality Scores by 30–40%.

High Impact
Hard
8

Optimize Bidding Strategy

Switch to Target CPA bidding for high-intent campaigns. Set separate targets per service type based on gross margin. Test Maximum Conversions for volume.

Medium Impact
Hard
9

Create Landing Pages per Service Category

Build dedicated pages for transmission, diagnostics, brake service, electrical. Include testimonials, before/after photos, and clear CTAs. Improve conversion rate 15–20%.

High Impact
Hard
10

Enable Call Tracking & Phone Extensions

Implement call tracking to measure phone-based conversions. Add click-to-call extensions on mobile ads. Track call duration and outcome to measure lead quality.

Medium Impact
Medium
MosVeda Marketing | Confidential Page 5

Platform Breakdown: Google Ads

Google Ads Performance

Monthly Budget: $2,000

Google Ads is Peak Performance's dominant channel, capturing high-intent search traffic. However, broad keyword matching and weak Quality Scores are inflating CPC and limiting scale.

$18.50
Avg CPC
Too high; industry avg for auto repair is $8–$14. Poor Quality Score is driving up costs.
3.2%
CTR
Below industry avg of 4–5% for automotive. Ad copy lacks differentiation and urgency.
5.4/10
Avg Quality Score
Critical issue. Ad relevance and landing page relevance are below standards. Needs immediate restructuring.
108
Monthly Clicks
At $18.50 CPC = ~$2K spend. Conversion rate unknown (tracking gap).
$480–$720
Est. Monthly Waste
Wasted on irrelevant clicks (DIY searches, bargain hunters). Negative keywords would reclaim 25–30% spend.
42 Keywords
Active Keywords
Too many broad-match keywords. Recommend consolidating to 20–25 high-intent terms with exact/phrase match.

Key Recommendations for Google Ads:

  • Negative Keywords: Add "cheap," "DIY," "used," "discount," "budget" to stop wasting 20–30% of budget.
  • Quality Score Improvement: Restructure ad groups to align keywords with ad copy and landing pages. Target 7/10+ within 30 days.
  • Bid Reduction: Once Quality Score improves, reduce max CPC to $12–$14. Redirect savings to retargeting.
  • Call Extensions: Add phone numbers to all ads. Implement call tracking to measure phone conversion value.
  • Schedule Adjustments: Reduce bids 20% during evenings/weekends when intent is lower. Increase during business hours (M–F 8am–5pm).
MosVeda Marketing | Confidential Page 6

Platform Breakdown: Facebook & Instagram

Meta (Facebook/Instagram) Performance

Monthly Budget: $1,000

Facebook/Instagram is being underutilized for retargeting and lower-funnel audiences. Current campaigns target too broad (all interested in auto repair within 50 miles), resulting in low relevance scores and high cost per lead.

2.8%
Relevance Score
Low (target: 7+). Audience targeting is too broad; creative doesn't resonate with specific pain points.
$22.50
Cost Per Lead
High; unclear lead quality. No conversion tracking to assess actual booking rate.
1.1%
CTR
Very low. Ad creative is generic; lacks specific service messaging and urgency.
44
Monthly Leads
At $22.50 CPL = ~$990 spend. Quality and conversion rate unknown.
$300–$450
Est. Monthly Waste
Inefficient targeting wastes 30–45% of budget. Recommend audience layering and exclusion refinement.
0%
Retargeting Budget %
Missed opportunity. 10–15% of budget allocated to retargeting could improve ROAS by 200–300%.

Key Recommendations for Meta Ads:

  • Audience Segmentation: Create separate campaigns for: (a) Website visitors retargeting, (b) Lookalike audiences from past customers, (c) Layered interests (car owners + location + income), (d) Video view audiences.
  • Creative Testing: Test 3–4 ad variations with different pain points: engine problems, brake issues, check engine light, transmission, electrical. A/B test messaging.
  • Conversion Tracking: Implement Meta Pixel with offline conversions (phone calls, bookings). Map revenue by campaign.
  • Budget Reallocation: Shift 50% to retargeting campaigns. Lower acquisition campaign spend to $500/mo, retargeting $500/mo.
  • Landing Pages: Point ads to service-specific landing pages, not homepage. Improve Quality and relevance scores.
MosVeda Marketing | Confidential Page 7

Budget Optimization Strategy

Peak Performance's $3,000/month budget is being allocated inefficiently. The recommended reallocation below focuses spend on high-intent, trackable channels and leverages high-margin service categories.

Current Allocation

Google Search — Broad
$2,000
67%
Facebook/Instagram — Awareness
$1,000
33%
Total Monthly
$3,000

Recommended Allocation (30 Days)

Google — High-Intent Keywords
$1,200
40%
Google — Premium Service Terms
$500
17%
Facebook/Meta — Retargeting
$600
20%
Facebook/Meta — Lookalike/Layered
$400
13%
Testing & Optimization
$300
10%
Total Monthly
$3,000

Expected Impact (60–90 days)

  • Lead Volume: +35–45% (from ~152 to ~210–220 monthly leads)
  • Cost Per Lead: -25–35% (from $19.74 avg to $12.80–$14.80)
  • Lead Quality: +50–70% improvement (higher-intent traffic, better conversion rate)
  • ROAS: Estimated 3.2–4.0x (up from 2.1x currently)
  • Monthly High-Value Bookings: +8–12 additional service bookings

Budget Reallocation Rationale:

  1. Google High-Intent ($1,200): Core high-intent search traffic. Focus on local keywords tied to specific services (transmission rebuild, brake job, diagnostic). Quality Score improvements will lower CPC 30–40%.
  2. Premium Service Terms ($500): Dedicated budget for high-margin services (transmission, engine diagnostics, electrical) with premium bidding. Separate tracking for revenue attribution.
  3. Retargeting ($600): Website visitors are 10–15x more likely to convert. Double down on this high-ROI channel with video ads and carousel ads showcasing services.
  4. Lookalike/Layered ($400): Target new customers similar to best past customers. Use layered interests (affluent car owners + location + service interest).
  5. Testing & Optimization ($300): Reserved for A/B testing creative, landing pages, audiences, and bidding strategies. Fuels continuous improvement.
MosVeda Marketing | Confidential Page 8

Competitive Landscape

Peak Performance operates in a competitive Charlotte auto repair market. Analysis of two primary competitors reveals that investment in paid ads is increasing, and competitors are capturing share through better-optimized campaigns. Peak Performance has a clear opportunity to gain ground with strategic optimization.

Peak Performance
Your Business
Monthly Ad Spend
$3,000
Ads Efficiency
42/100
Est. CPL
$19.74
Est. Monthly Leads
~152
Ranking
#3 (Charlotte)
Premier Auto Group
Competitor A
Est. Monthly Spend
$5,500
Est. Efficiency
62/100
Est. CPL
$14.20
Est. Monthly Leads
~387
Ranking
#1 (Charlotte)
City Center Auto Specialists
Competitor B
Est. Monthly Spend
$3,800
Est. Efficiency
55/100
Est. CPL
$16.50
Est. Monthly Leads
~230
Ranking
#2 (Charlotte)

Key Competitive Insights:

  • Premier Auto Group (Rank #1): Largest spend ($5.5K/mo), most efficient campaigns (62/100 score), lowest CPL ($14.20). Dominates Google with 20+ high-intent keyword campaigns and strong retargeting presence. Has dedicated landing pages per service type.
  • City Center Auto Specialists (Rank #2): Mid-level spend ($3.8K/mo), moderate efficiency (55/100). Competitive across Google and Facebook. Focuses on service bundles and warranty messaging. Gaining ground with video ads.
  • Peak Performance (Your Position): Currently #3 in local search rankings, but opportunity to move to #2 within 60–90 days with optimized campaigns and improved efficiency from 42 → 65.

Competitive Advantage Strategy

Peak Performance can differentiate by:

  • Emphasizing "3-location convenience" and same-day diagnostics (competitors serve single location)
  • Showcasing certified technician credentials and warranty guarantees (safety/trust differentiator)
  • Targeting high-margin transmission and engine work where Peak Performance has proven expertise
  • Implementing retargeting earlier and more aggressively than competitors (currently underutilized by all)
MosVeda Marketing | Confidential Page 9

Next Steps

Now that you have your diagnostic, here's how to make it count:

Action Items

  1. Stop wasting ad spend — Implement the budget reallocation recommendations this week. Your identified savings of $800–$1,200/month can be redirected immediately to high-performing keywords and locations.
  2. Share this report — Forward this diagnostic to whoever manages your ad accounts (internal team, agency partner, or freelancer). Alignment on priorities is critical for execution.
  3. Set up proper conversion tracking — Follow the implementation instructions in Section 4. Without accurate tracking, you won't be able to measure the impact of your optimizations.
  4. Revisit in 90 days — Schedule a follow-up diagnostic to measure improvement and identify new opportunities. Most improvements compound over this timeframe.

Need help implementing? We're here to support your success. Email us at hello@mosvedamarketing.com to discuss your ad optimization roadmap and explore how we can help you scale confidently.